While traditional media deliver information from one to many, modern marketing delivers info from many to many. Such example of traditional media delivery is similar to romantic fling. Initial spark will create the exciting experience, but then campaign budget will be spent and relationship will end abruptly. This is why sign board marketing is modern marketing and creates a relationship for longer period, enabling community to build and develop.
Are becoming screen addicts
They use one type of screen or other (TV, mobile pone, tablet, etc.). This is why some companies still invest in classic screen marketing. But the future is in digital signage- because people still go outside and purchase lots of products and services outside.
It is important to deliver them info about these products and services outside and this is where signage comes in play.
Basically, advertising is about to set up a plan of work-for every company is important to have a clear idea who their clients are and what they want. Company will have to answer to question: “what story should be told about your brand?” There is no story that can’t be told on digital signage, as this is incredibly versatile marketing tool.
Digital signage is powerful marketing tool that is being used as many companies these days so don’t stay behind your competition when it comes to marketing.
Has marketing advantage because they deliver companies possibility to directly communicate with their users. This is excellent way for the company to learn something about its users, which can be used to improve products or services.
Additionally, signage is very affordable form of marketing when one considers size of audience that will see marketing message. Excellent example of outdoor signage marketing is example of one virtual store of Tesco company.
Supermarket chain wanted to cover larger market without opening new stores and they managed to achieve their goal by using innovative technology: setting up virtual stores on metro stations where users could simply take a photo of offered products and order it online, with products being delivered directly to their home addresses.
Another example of communication with users over virtual user center are companies Best Buy and ASB Bank, that enabled to their clients to tweet their message or use Facebook to contact officer with whom they want to safely chat-instead of having to wait on the phone to get in touch with someone.
The conclusion to this is that advantages of digital marketing modes are evident, because, as experts say: “If you don’t use digital marketing, it is as if you don’t exist.”
Contact Aeva Consulting and discover the wonders of digital marketing.